Articles, Newsletter
Volume 24: What do costumers fear most about...
In a recent Xtime study, data showed that price transparency and cost estimates topped the list of critical concerns for today’s automotive customers—not surprising in an age when even the least discerning of consumers have access to information at their fingertips.
Of the 668 study respondents, more than 70% considered cost estimates “extremely important” or “very important” when setting appointments. Price transparency even outranked all other factors surveyed, including appointment scheduling conveniences, transportation options and the ability to choose the service advisor.