As NADA 2024 approaches, Skyler Chadwick, Director of Product Consulting for Xtime, shares a preview of what to expect at the “auto industry event of the year” — plus some tips for networking while you’re at the show. Want to know what else to look for at NADA this year? Check out the new First Look Guide from Cox Automotive.
Q: What emerging trends are having the biggest impact on the industry right now?
Skyler Chadwick: Customers now expect an interactive service experience, including connecting with their dealer throughout their service journey. To fulfill this customer expectation, it’s essential for dealers to keep them informed with instant updates from the service advisor at each step of the process. In addition, sharing inspection photos and videos greatly increases the likelihood of getting additional service recommendations approved.
Q: What are you most excited to talk with dealers about at the show this year?
A: I’m looking forward to helping dealers better understand the data from the service lane and how to use it to enhance the customer experience. Our new Fixed Ops KPI Insights dashboard brings key metrics from every part of the service department (appointment scheduling, shop capacity, ASR utilization, etc.) into one single view. This makes it easier for dealers to access insights quickly to improve the efficiency and quality of their services, resulting in an exceptional customer experience.
Q: What is your biggest piece of advice to dealers for starting 2024 off strong?
A: I’d encourage dealers to ask themselves if they have the right technology and the right partner to achieve their fixed ops goals. Our industry is in a period of constant and rapid change. Having an innovative partner that provides connected solutions across your entire dealership, including sales, inventory, and fixed ops, will drive efficiency and profitability to help you stay ahead of the competition.
Q: What is your favorite thing about NADA?
A: The commitment of Cox Automotive to help dealers solve unique problems with industry-leading solutions and expertise.
Favorite thing to do in Vegas: Spending quality time with clients and partners at dinners, shows, and events.
Go-to networking tip: Be a trusted advisor.
Favorite car from pop culture: The Dodge M4S Turbo Interceptor from The Wraith.
Visit us at NADA to learn how Xtime can help your dealership service more cars in less time. Secure your demo today.
