The Back End Is the New Front End: Turn Service Retention Into Dealership Growth

15 Min Watch

Some of a dealership’s biggest growth opportunities may already be in the service lane. In this Q3 Ted Ings Fixed Ops Roundtable conversation, Skyler Chadwick discusses how dealers can strengthen customer-pay performance by retaining service customers, removing scheduling friction and making recommended work easier to understand.

Learn why service retention supports future vehicle sales, where untapped customer-pay opportunities exist and how connected technology, including online scheduling and multimedia recommendations, can create a more convenient and transparent customer experience.