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Take a New Approach to Retailing

Digital saves time and helps drives leads, but more and more dealers are starting to see that it also helps establish, build, and nurture a more meaningful connection with customers.  

 

In the 2023 Digitization of Car Buying Study, Cox Automotive found that customers are becoming more willing to share their personal and vehicle information with dealers online. Using this insight, this eBook identifies how a hybrid approach to retail builds trust and drives dealership success.  

 

In this eBook, you’ll learn: 

  • What types of data customers are willing to share online 
  • How price transparency positively impacts customer trust and the overall customer experience 
  • How a hybrid approach to retail allows dealers to work with any type of shopper for any type of deal 
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