12020 Cox Automotive Car Buyer Journey Study.
2Dealers with Dealer.com, Xtime, VinSolutions, Dealertrack DMS and Autotrader generate 19% more leads per month and are seeing approximately $115k more in monthly revenue on average than other dealers. All performance metrics based on dealers’ aggregated performance from 1/2019 – 8/2021. Dealer performance comes from VinConnect database.
3Dealers with Xtime, VinSolutions, Dealer.com, and Dealertrack have an average lead close rate of 18.6% compared to industry average of 12.5% (amounts to 49% better lead close rate). All performance metrics based on dealers’ aggregated performance from 1/2019 – 8/2021. Dealer performance comes from VinConnect database.
4Xtime data analyzed from December 2019 – November 2020.