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Aspen Marketing Services partners with leading ServiceCRM provider Xtime

Largest privately-held marketing services agency offers optimized service capabilities for nation’s automotive dealerships

FOR IMMEDIATE RELEASE

Chicago, IL — April 2, 2008 — Aspen Marketing Services, the nation’s largest privately-held marketing services agency, today announced a partnership with Xtime, the leading provider of service CRM and scheduling solutions for automotive dealerships. Aspen’s existing multichannel automotive CRM capabilities, Identify! Plus and AppointNet, will be bolstered by Xtime’s Web-based call center platform to provide automotive dealers with fully integrated, best-in-class CRM solutions.

“Aspen’s partnership with Xtime is a win-win for both parties and for the entire automotive dealership community,” said Patrick O’Rahilly, Chief Executive Officer of Aspen. “By integrating Xtime’s capabilities into Aspen’s current automotive CRM offerings, this new partnership provides dealers with the opportunity to make sure a customer’s telephone call never goes unanswered.”

The Aspen-Xtime partnership combines Aspen’s existing call-handling and backstopping capabilities with Xtime’s world-class scheduling and service management applications. The partnership will impact more than 500 automotive dealerships, including major dealer groups such as Group 1 Automotive, and will bring the total number of dealerships Aspen services to more than 5,000 nationwide.

“Aspen’s Identify! Plus coupled with Xtime’s appointment scheduling and menu software are key to helping us manage inbound phone calls and shop scheduling,” said Wade Hubbard, Vice President of Fixed Operations, Group 1 Automotive. “By combining these two products, we have strengthened our ability to deliver a consistent, positive experience for our customers and improve productivity within our dealerships.”

This is the second major automotive announcement for Aspen in recent months. In October, Aspen acquired Newgen Results Corporation (Newgen), a nationwide provider of integrated, multichannel CRM solutions for automobile dealerships and manufacturers.

About Aspen Marketing Services
Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in the United States. Headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, NJ, Rosemont, IL, Chicago, San Diego and Tampa, Aspen Marketing has more than 800 employees nationwide. Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Hispanic Marketing and Database Analytics for clients such as General Motors, AT&T, Honeywell, Motorola, HP, Georgia-Pacific, Mutual of Omaha, Kraft Foods, JVC and Omaha Steaks. www.aspenms.com

About Xtime
With over 1,000 dealerships enrolled, including all of AutoNation and Group 1, and with over 4 million appointments booked since 2005, Xtime is the leading provider of Customer Relationship Management (CRM) and web scheduling solutions for automotive service departments. Xtime’s ServiceCRM™ software combines consumer web scheduling, call center automation, advanced shop control and certified, real-time DMS integration into a complete and unified solution for automotive service departments. By integrating these features into an easy-to-use and affordable system, Xtime gives automotive dealerships the ability to create, schedule and manage more service appointments per day, increasing profitability through increased customer-paid service. Privately held, Xtime’s investors include Draper Fisher Jurvetson, RPM Ventures and Innovacom. Xtime is based in Redwood Shores, California and can be reached at (650) 508–4300, or www.xtime.com.

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Media Contact:
Neal East
Xtime Inc.
(650) 508-4331

Fast Facts

10,000,000+
Appointments Booked

1,700+
Dealerships Subscribed

500,000+
Appointments/Month

Market
Automotive Service CRM

Corporate Headquarters
1400 Bridge Parkway
Suite 204
Redwood Shores, CA 94065
Tel: (650) 508-4300
Fax: (650) 508-8877

Directions

Customer Quotes

“BMW drivers will discover Xtimersquo;s online system to be a convenient way to schedule service, any time of day. They are also likely to enjoy a better customer experience at the Service department because of reduced telephone call volumes at the centers.”

Matthew Russell,
Service Retail Operations Manager
BMW North America
Contact Us
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